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a: Submit your site to directories. b: Submit your site to Search Engines c: Submit your site to people who may wish to list you on one of their pages. Even better if you can exchange links. When you submit your site to directories, it becomes searchable by other search engines. For example - Google is a search engine. DMOZ is a directory. If you are listed in DMOZ then you've got a chance of that listing turning up on Google, as well as your own submission to Google. Getting listed in the major search engines is a must for getting found. If you don't have a huge budget then you are more than likely to be thankful for the traffic that search engines will bring you. For example, it would cost you almost $2000 to get a listing in the Yellow Pages directory. But it costs nothing to get a listing on Google (unless you pay for their Adwords Select program) It can take up to 6 months before your ad actually appears in a printed Yellow Pages directory, but it only takes up to 2 months to appear on Google. (Or 5 minutes if you pay for Adwords Select) As well as this, people are more likely to search with Google than they are to find the Yellow Pages directory for their area, type in the assorted business and location keywords needed then read what comes up. While we're not saying you shouldn't put an ad in the Yellow Pages (after all, there are customers without internet connections out there) you definitely should be listed in search engines so that people can find you. So you've got yourself listed in search engines and listed in directories. Great. Now you need to do some seeding. If you have a group devoted to, lets say, Black Sabbath, you need to go to any community groups or devoted websites on the net that also have Black Sabbath interests and find out whether they want to list your site in their directory. This is also true for almost any subject. (Though if you're selling computer books, don't expect someone else who is selling computer books to put your site link on their site, after all, you're their competition!) The more places you're able to list your site the better it will be for you as word spreads and people visit. But always keep your site fresh and alive. If you don't, people will stop visiting and you'll be back where you started. And if you wish to exchange links with us, you can submit your suggestion via the feedback form below. Next issue, some other promotion techniques. 2. Welcome Tim Walter and Steve Ku.
If you are in the CBD or not in the Northern Beaches area then you are most likely to get Steve Ku. Steve is joining us to help out with the greater Sydney area. We have other part time staff that do the regular computer maintenance for you but Tim and Steve are our main consultants. Please make them feel welcome. 3. Assorted news.
4. Make Your Site Sell
Piles of stuff for the August issue. Stay tuned and don't forget to subscribe. Best regards The Team at Electronic Desktop Solutions Pty Ltd |
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